We Speak Laundry

CHALLENGE: Disrupt people stuck in “good enough” laundry routines to brighten up growth in a dingy category.

IDEA: We Speak Laundry — Let the clothes do the talking and tell people what their laundry routine is crying out for.

EXECUTION: Retail digital media drove to a revolutionary new problem/solution shopping tool on Walmart.com where users shopped by their individual laundry problems and added solutions to their carts with a single click. To see the tool in action as well as our stellar results, check out the case study video below. This first-ever digital shelf solution for the laundry category at Walmart earned our team a 2022 Reggie Award for Brand Repositioning.